Deception Point Page 90

Face-to-face with him, Rachel felt like a teenager standing on the doorstep with a new boyfriend. â€Å"Thanks. No problem at all. Really.† Something inside her sensed Tolland wanted to kiss her. After a beat, he turned shyly away. â€Å"I know. You want to get to shore. We should get to work.† â€Å"For now.† Rachel smiled softly. â€Å"For now,† Tolland repeated, taking a seat at the computer. Rachel exhaled, standing close behind now, savoring the privacy of the small lab. She watched Tolland navigate a series of files. â€Å"What are we doing?† â€Å"Checking the database for big ocean lice. I want to see if we can find any prehistoric marine fossils that resemble what we saw in the NASA meteorite.† He pulled up a search page with bold letters across the top: PROJECT DIVERSITAS. Scrolling through the menus, Tolland explained, â€Å"Diversitas is essentially a continuously updated index of oceanic biodata. When a marine biologist discovers a new ocean species or fossil, he can toot his horn and share his find by uploading data and photos to a central databank. Because there's so much new data discovered on a weekly basis, this is really the only way to keep research up-to-date.† Rachel watched Tolland navigating the menus. â€Å"So you're accessing the Web now?† â€Å"No. Internet access is tricky at sea. We store all this data onboard on an enormous array of optical drives in the other room. Every time we're in port, we tie into Project Diversitas and update our databank with the newest finds. This way, we can access data at sea without a Web connection, and the data is never more than a month or two out of date.† Tolland chuckled as he began typing search keywords into the computer. â€Å"You've probably heard of the controversial music file-sharing program called Napster?† Rachel nodded. â€Å"Diversitas is considered the marine biologist's version of Napster. We call it LOBSTER – Lonely Oceanic Biologists Sharing Totally Eccentric Research.† Rachel laughed. Even in this tense situation, Michael Tolland exuded a wry humor that eased her fears. She was beginning to realize she'd had entirely too little laughter in her life lately. â€Å"Our database is enormous,† Tolland said, completing the entry of his descriptive keywords. â€Å"Over ten tera-bytes of descriptions and photos. There's information in here nobody has ever seen-and nobody ever will. Ocean species are simply too numerous.† He clicked the â€Å"search† button. â€Å"Okay, let's see if anyone has ever seen an oceanic fossil similar to our little space bug.† After a few seconds, the screen refreshed, revealing four listings of fossilized animals. Tolland clicked on each listing one by one and examined the photos. None looked remotely like the fossils in the Milne meteorite. Tolland frowned. â€Å"Let's try something else.† He removed the word â€Å"fossil† from his search string and hit â€Å"search.† â€Å"We'll search all living species. Maybe we can find a living descendant that has some of the physiological characteristics of the Milne fossil.† The screen refreshed. Again Tolland frowned. The computer had returned hundreds of entries. He sat a moment, stroking his now stubble-darkened chin. â€Å"Okay, this is too much. Let's refine the search.† Rachel watched as he accessed a drop-down menu marked â€Å"habitat.† The list of options looked endless: tide pool, marsh, lagoon, reef, mid-oceanic ridge, sulfur vents. Tolland scrolled down the list and chose an option that read: Destructive Margins/Oceanic Trenches. Smart, Rachel realized. Tolland was limiting his search only to species that lived near the environment where these chondrulelike features were hypothesized to form. The page refreshed. This time Tolland smiled. â€Å"Great. Only three entries.† Rachel squinted at the first name on the list. Limulus poly†¦ something. Tolland clicked the entry. A photo appeared; the creature looked like an oversized horseshoe crab without a tail. â€Å"Nope,† Tolland said, returning to the previous page. Rachel eyed the second item on the list. Shrimpus Uglius From Hellus. She was confused. â€Å"Is that name for real?† Tolland chuckled. â€Å"No. It's a new species not yet classified. The guy who discovered it has a sense of humor. He's suggesting Shrimpus Uglius as the official taxonomical classification.† Tolland clicked open the photo, revealing an exceptionally ugly shrimplike creature with whiskers and fluorescent pink antennae. â€Å"Aptly named,† Tolland said. â€Å"But not our space bug.† He returned to the index. â€Å"The final offering is†¦ † He clicked on the third entry, and the page came up. â€Å"Bathynomous giganteus†¦ † Tolland read aloud as the text appeared. The photograph loaded. A full-color close-up. Rachel jumped. â€Å"My God!† The creature staring back at her gave her chills. Tolland drew a low breath. â€Å"Oh boy. This guy looks kind of familiar.† Rachel nodded, speechless. Bathynomous giganteus. The creature resembled a giant swimming louse. It looked very similar to the fossil species in the NASA rock. â€Å"There are some subtle differences,† Tolland said, scrolling down to some anatomical diagrams and sketches. â€Å"But it's damn close. Especially considering it has had 190 million years to evolve.† Close is right, Rachel thought. Too close. Tolland read the description on the screen: â€Å"‘Thought to be one of the oldest species in the ocean, the rare and recently classified species Bathynomous giganteus is a deepwater scavenging isopod resembling a large pill bug. Up to two feet in length, this species exhibits a chitinous exoskeleton segmented into head, thorax, abdomen. It possesses paired appendages, antennae, and compound eyes like those of land-dwelling insects. This bottom-dwelling forager has no known predators and lives in barren pelagic environments previously thought to be uninhabitable.† Tolland glanced up. â€Å"Which could explain the lack of other fossils in the sample!† Rachel stared at the creature on-screen, excited and yet uncertain she completely understood what all of this meant. â€Å"Imagine,† Tolland said excitedly, â€Å"that 190 million years ago, a brood of these Bathynomous creatures got buried in a deep ocean mud slide. As the mud turns into rock, the bugs get fossilized in stone. Simultaneously, the ocean floor, which is continuously moving like a slow conveyer belt toward the oceanic trenches, carries the fossils into a high-pressure zone where the rock forms chondrules!† Tolland was talking faster now. â€Å"And if part of the fossilized, chondrulized crust broke off and ended up on the trench's accretionary wedge, which is not at all uncommon, it would be in a perfect position to be discovered!† â€Å"But if NASA†¦,† Rachel stammered. â€Å"I mean, if this is all a lie, NASA must have known that sooner or later someone would find out this fossil resembles a sea creature, right? I mean we just found out!† Tolland began printing the Bathynomous photos on a laser printer. â€Å"I don't know. Even if someone stepped forward and pointed out the similarities between the fossils and a living sea louse, their physiologies are not identical. It almost proves NASA's case more strongly.† Rachel suddenly understood. â€Å"Panspermia.† Life on earth was seeded from space. â€Å"Exactly. Similarities between space organisms and earth organisms make excellent scientific sense. This sea louse actually strengthens NASA's case.† â€Å"Except if the meteorite's authenticity is in question.† Tolland nodded. â€Å"Once the meteorite comes into question, then everything collapses. Our sea louse turns from NASA friend to NASA linchpin.†

Career and College Goals Essay

College and Career Goal It was the first year that psychology was being offered at my high school and I was eager to be a part of the learning experience. I knew instantly that psychology was my calling. I could see so many opportunities to make a difference in life, both big and small. I have never felt a stronger pull towards a goal and a career. Unfortunately, after high school I allowed procrastination and discouraging words from others stand in my way. Then as the years passed, I started a family and the excuses to not go back to school and get my psychology degree seemed more easily justifiable. I continued to let time pass me by but the urge I felt to commit to my goal remained. The desire was there, the goal was there, everything was there except motivation. I couldn’t motivate myself because I couldn’t justify giving up more of my time to something that wasn’t my family or my current career. Life was already so hectic. Then as my kids got older, I realized that I wasn’t setting a very good example for them by putting my dreams on hold. I knew that I would continue to keep telling myself â€Å"one day† and that day was never going to come unless I made it happen. I guess it finally hit me that my life is always going to be hectic. I have five kids for God’s sake! That day of realization was the day I decided to go back to school and earn my degree. I want my kids to follow their dreams, achieve their goals, and never give up. I can honestly thank my kids and my husband for my motivation and making me realize that getting my degree was a positive change of pace and that it would benefit us greatly. It is one of the best decisions I have made and I don’t have to take time away from my family. I am currently pursuing my Bachelor’s degree in Psychology at Columbia Southern. After I graduate I am committed to continuing my education and pursuing my Master’s degre e. One day I hope to have my own psychology practice. I have a deep passion to help people and I look forward to making a positive impact in people’s lives.

The War On Drugs in the USA Essay - 465 Words

The War On Drugs in the USA One of the most explosive issues in the current American political climate is illegal drug use. Drug abuse is intimately connected to problems like crime, economic discrimination, and race relations, and is a topic of great controversy for many Americans. The campaign to stamp out illegal drug use is called the â€Å"war on drugs† because it pinpoints the need to crack down on drug dealers, arrest users, and generally pursue an enormously expensive law enforcement agenda. The war on†¦show more content†¦Africa-Americans comprise 12.2% of the population and 13% of drug users, but 38% of those arrested for drug offenses, and 59% if those convicted are Africa-Americans. The war on drugs is taking a toll on low-income, minority families, adding to the obstacles between them and economic success. A lot of poor youths turn to illegal drug use and the illegal drug trade because they are looking for a better life. If we use the money spent on fighting the illegal drug trade to educate these poor youths we would give them a way to gain economic and social success. They would not have to enter the illegal drug trade looking for a way out of the slums. Drugs are an issue of government and political debate. Lower income families will deal drugs trying to make a better life for themselves, but instead end up being addicted and committing crimes to feed their habit. In the United States 9% of whites live in poverty, compared with the 31% of blacks living in poverty. Because of this percent of blacks living in poverty there are more involved in illegal drug use and sales. This makes the police more skeptical when they see a black person in a place they think he shouldn’t be. The racial disproportionate nature of the war on drugs is not just horrible on the black Americans. It contradicts faith in the principles of justice and equal protection. 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For one to understand that the United States of America needs a third reconstruction era, one must first understand what a reconstruction era is and what occurred in the first two. The first reconstruction took place after the American Civil War. Even though slavery had been abolished, newly freed slaves still found themselves second class citizens but as time passed, the 14th Amendment was changed to include freed slaves as citizens of the United States and thus were entitled to equal protectionRead MoreWhistleblowing629 Words   |  3 PagesRanbaxy is an Indian Multinational pharmaceutical company that was producing generics drug for USA market. In this case, Ranbaxy was denouncing by Thakur, an American chemical engineer. When  he was working for the organization, he stated that the company was making a generic medicine like â€Å"Lipitor† without any data supporting the research. 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Procter And Gamble A Family Brand That Provides Everyday...

Procter and Gamble is a family brand that provides everyday use products for children and adults. Their target audience for this campaign was families but specifically, athletes and their mothers. PG wanted to moms to be synonymous with the 2004 Winter Olympic Games. The opportunity that they wanted to leverage was all the media coverage on the athletes themselves and their moms and the Winter Olympics hosted in Sochi, Russia. The programming that PG used was directed mostly at social networks/sites and television media. 101 days before Sochi they globally premiered the â€Å"Raising an Olympian† film series. This film series introduced the athletes to the world. To drive more views to their campaign, the launched a viral video â€Å"Pick Them Back Up† one month out from the Olympics. Lastly, in Sochi, PG hosted a Family Home that catered to both parents and only featured PG brands. This home was the center of all PG social media content. The objectives that PG wanted to focus on are: o Drive brand linkage in a way that supports the greater PG brand equity and spurs purchase preference ï‚ § This objective was an impact objective that had a timeframe and was also measurable. With this campaign they were able to drive brand linkage by 8%. Equity also increased during game time. o Make moms an inescapable and universally accepted part of the global Olympic conversation ï‚ § According to the PG project overview, when moms hit Sochi, the PG Family Home was their home away from home.Show MoreRelatedProctor and Gamble2710 Words   |  11 PagesProcter Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. PG is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, PG is the 23rd largest US company by revenue and 14th largest by profit. 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The Correlation Between Unemployment And Inflation

Both unemployment and inflation are two important components when it comes to studying an entire economy and it is also very easy to get those statistics from the Bureau of Labor Statistics (BLS) which is a governmental statistical organization that gathers, processes, analyzes, and broadcasts important statistical figures to the American public, the U.S. Congress, other Federal agencies, State and local governments, business, and labor. The Bureau Labor of Statistics also assists as a statistical resource to the Department of Labor, which main drive is to support, nurture, and improve the wellbeing of the labor force (All individuals ages16 and up, who are working or seeking employment), and retirees of the United Sates. The connection between unemployment and inflation has been a debatable subject, which has been discussed by economists all around the world for many years. However, it is this debate that has created the thinking about it. (Now that all of this was explained in deta il, let’s get to the main point. First, explaining the consequences, reasons and how unemployment is measured, and later doing the same with inflation). It is important to get a better understanding of these two terms, inflation and unemployment. Inflation refers to an increase in the average level of prices of any good or service inside an economy. In other words, means that you have to pay more money to get the same quantity of services or goods as you attained before. However, there’sShow MoreRelatedCorrelation Between Unemployment And Inflation1782 Words   |  8 Pagesmodel to check the impact of inflation and unemployment reactions to changes in the labor force in Switzerland using data from 1965 to 2010. Their overall, findings established that there exist long term equilibrium relations between the rate of labor force change and inflation rate. 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â€ÅConsumer behaviour is the s... free essay sample

Consumer behaviour is the study of the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires (Consumer behaviour, Solomon/Russel-Bennet/Previte). Gaining an understanding of consumers behaviour can help to understand how to market to certain groups of people or segments such as gender, age and ethnicity. There has been a recent increase in the use of ethnic consumer behaviour which targets certain cultures and identities to sell to. The rise in the targeting of this segment in terms of consumer behaviour is due to many factors but the increase in globalisation would be the main factor as the world becomes more interconnected. However, this type of consumer behaviour has issues relating to it such as racist implications and the growth of the global culture. This essay will discuss the motivations for the uptake and the issues regarding ethnic consumer behaviour within the 21st century. There are many reasons as to why there has been an increase in Ethnic consumer behaviour. The increase in globalisation, which is the free movement of goods, services and people across the world in a seamless and integrated manner. (https://www. managementstudyguide.com), is one huge reason as to why there has been an increase. Globalisation has led to more multiculturalism within western and European societies also known as acculturation which has 4 types: integration, assimilation, separation and marginalisation. The groups of people that migrate (Puntoni, 2015) away from their home country do often adapt to the new cultures present but still like to stay rooted to their original culture. This is one thing that helped lead to the rise in ethnic consumer behaviour as businesses would need to adapt their business model in order to accommodate to the cultural roots being presented in the markets. For example, Proctor and Gamble tried to DE-commoditize the toilet paper market to sell towards Hispanics which led to them selling the scents line which appealed to Hispanic women who liked their homes to smell nice and seem more inviting as they will often have a large flow of visiting family and friends. This lead to an increased share in the Hispanic market for Charmin Scents (Journal of business research). This shows that understanding ethnic consumer behaviour to target certain points that will appeal to a certain group of people can lead to an increase in sales and shows the benefits of ethnic consumer behaviour and why it has increased. This would be the case with the majority of the acculturation types apart from assimilation which sees individuals preference for adopting the host cultures values and traditions over a period of time while gradually losing interest in maintaining ones heritage and culture (Journal of business research). It is therefore important to ensure that the communication and the product is of cultural relevance as this will help to build trust. Another reason for the increase in Ethnic consumer behaviour is because by targeting ethnic cultures it can increase communication and gain approval and trust for the product. By understanding certain ethnic cultures it is possible to create products or advertisements, such as the Scents, that appeal to ethnic minorit y groups in particular. By doing this the communication between business and consumer will be stronger and an approval for the product, service etc will develop and create a new returning customer if done correctly this can help to build a trusted brand amongst a community and gain a whole new set of customers which will likely increase sales and creating customer loyalty. According to recent study conducted by Digital marketing magazine found that the first generation groups reacted more positively to advertisement featuring a same-heritage spokesperson and, as a result, developed more positive attitudes towards the institution or company responsible for the advertisement (http://digitalmarketingmagazine. co.uk/digital-marketing-features/ethnic-marketing-one-size-does-not-fit-all), proving that when targeting a group it is important to take a marketing approach that identifies their ethnic identity. Within the UK in 2001 the largest developed ethnic market in the UK was cosmetics and toiletries. The main way these products reached to their target audience was through magazines which were targeted at these groups such as Black Beauty Hair, Black Hair and Pride. The guardian claimed this growth was spurred on due to globalisation in that there was an expanding customer base and an expanding range of products brought on by US imports across the Atlantic. This shows that both the increase in migration to the UK as well as the movements of products from abroad is a reason for the increase in ethnic consumer behaviour. Another large influence on ethnic consumer behaviour is the concept of Social identity which refers to social categories such as ethnicity and gender which are self-defined . So, a person, often with in the first generation to have moved to the new country is likely to keep the identity of that ethnicity and culture wanting to eat the foods and wear the clothes of that culture. It was said that food is defined as a display of ones ethnic heritage and origins (Morra, 1998, Verbeke and Lopez, 2005) and so is considered a part of ones ethnic identity However overtime some ethnic groups do begin to include other cultures food and include it as their own such as the popularity with an Indian curry in the UK among most ethnic groups. So, targeting the Indian market with culturally Indian food can result in reaching the majority of people due to the mixture of cultures within western societies. Lastly a large reason for the increase in ethnic consumer behaviour is due to differences between the ethnicities in terms of how they respond to promotions. It was found that within ethnic minority groups they are more likely to respond to media related to their ethnici ty such as the magazines discussed earlier. This may be due to differences in communication preferences such as high context and low context. Asian cultures tend to prefer high context communication which means they rely heavily on context such as visuals and can be culture specific. Whereas more western societies a low context form of communication is more common where what is said or written is what is meant and taken. These differences in Communication can mean that it is necessary to tailor promotions and in some cases the product or service

Traits of the Hero Essays - Argonauts, Greek Mythology, Monsters

Traits Of The HeroHerculesTheseusJason Birth/Childhood?Son of Zeus and his mortal mother, Alcmene. ?Brother is Iphicles. ?Hera was constantly trying to kill him.?Son of the Athenian King, Aegeus. ?Spent his childhood with his mother in southern Greece. ?Supposedly lived generation earlier. ?Son of king Aeson. Character Flaws?Loses control of himself when angry. ?Mixed personalities ?Forgot to raise the white flag when he traveled home from Crete so his father thought he was dead and he killed himself. ?Forgetfulness Journey/Quest?To complete the 12 labors in order to repent for killing his family and others assigned to him by Eurystheus. ?Accompanied Jason on the quest for the Golden Fleece. ?He traveled to Crete to be one of the sacrifices but he meant to kill the Minotaur. ?Succeeded by strangling the beast. ?Also accompanied Jason on the quest for the Golden Fleece.?To get the Golden Fleece back from Colchis and King Aetes. Tests/TrialsThe Twelve Labors: ? The Nemean Lion ? Lernean Hydra ? Cerynitian Hind ? Erymanthian Boar ? Stables of Augeas ? Stymphalian Birds ?Cretan Bulls ?Mares of Diomedes ? Belt of Hippolyte ? Cattle of Geryon ? Apples of Hesperides ?The Hound of Hades.?Being able to roll away the boulder to get to the sword and sandals. ?Dealing judgment to the bandits who harmed people traveling by the road.?Get through the Clashing Rocks. ?King Aetes made Jason face bronze feet, fire breathing bulls in the Trial of Courage. ?Whirlpool of Charybdis. ?Phineas and the Harpies. Guides/Helpers?Athena helped through many of the Labors. ?Ariadne and Daedalus helped Theseus get out of the Labyrinth.?Medea lured the serpent to sleep so Jason could get the Fleece. ?All of the Argonauts (Hercules, Orpheus, etc.) Special Objects?Nemean Lion skin ?Sword and sandals that he was awarded with when he moved the boulder.?Argo (ship they traveled on) Positive Qualities?Extreme strength?Protection of the poor and defenseless?Peaceful except for when he is fighting Signs of Success ?He completed the twelve labors. ?Defeating the Minotaur and able to find his way out of the labyrinth. ?Completing the journey on the road dealing judgment to the bandits.?He achieved possession of the Golden Fleece. ?Was able to reach the Golden Fleece.