Procter And Gamble A Family Brand That Provides Everyday...

Procter and Gamble is a family brand that provides everyday use products for children and adults. Their target audience for this campaign was families but specifically, athletes and their mothers. PG wanted to moms to be synonymous with the 2004 Winter Olympic Games. The opportunity that they wanted to leverage was all the media coverage on the athletes themselves and their moms and the Winter Olympics hosted in Sochi, Russia. The programming that PG used was directed mostly at social networks/sites and television media. 101 days before Sochi they globally premiered the â€Å"Raising an Olympian† film series. This film series introduced the athletes to the world. To drive more views to their campaign, the launched a viral video â€Å"Pick Them Back Up† one month out from the Olympics. Lastly, in Sochi, PG hosted a Family Home that catered to both parents and only featured PG brands. This home was the center of all PG social media content. The objectives that PG wanted to focus on are: o Drive brand linkage in a way that supports the greater PG brand equity and spurs purchase preference ï‚ § This objective was an impact objective that had a timeframe and was also measurable. With this campaign they were able to drive brand linkage by 8%. Equity also increased during game time. o Make moms an inescapable and universally accepted part of the global Olympic conversation ï‚ § According to the PG project overview, when moms hit Sochi, the PG Family Home was their home away from home.Show MoreRelatedProctor and Gamble2710 Words   |  11 PagesProcter Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. PG is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, PG is the 23rd largest US company by revenue and 14th largest by profit. PG India is a subsidiary of world’s largest consumer goods company Procter Gamble a nd the largest and fastest growing consumer goods companies in India. PG India, was established in 1964 andRead MoreSanitary Napkins Situational Analysis13655 Words   |  55 Pagesmaterials and inexpensive enough to throw away after use. Kimberly-Clark‘s Kotex appears to be the first of the early disposable pads to take off in the market. Several of the first disposable pad manufacturers were also man ufacturers of bandages, which could give an indication of what these products were like—eventually becoming the sanitary napkin that we know of today. Whereas before sanitary napkins were seen as expensive, highly exclusive products and menstruation a subject of taboo, today the feminineRead MorePG Marketing Mix7333 Words   |  30 PagesHistory: The  Procter amp; Gamble Company, also known as  Pamp;G,  is an American  multinational  consumer goods  company headquartered in  downtown Cincinnati, Ohio, USA. Its products include pet foods,  cleaning agents  and  personal care products. In 2012, Pamp;G recorded $83.68 billion dollars in sales William Procter, a candle maker, and  James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and ElizabethRead MoreCharmin Marketing Strategies Essay2540 Words   |  11 Pagesfind that niche. â€Å"Procter and Gamble will spend an estimated $83 million in 2007 to drive awareness and sales of their Charmin toilet paper, in what is being called the largest restaging of a product in the company’s 79 year history† (Facenda, 2007, p.1). 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Crisp industry started as a post war snack industry in most parts of Europe and America. First people fried potato crisps in small fryers and they were simply sold as a non glamorous substitute product at the time of meat and flour rationing. This industry has picked up in 1950’s and later in 1960’s through media advertisement and a growing awareness among the modern post modern generation about popular foods. Crisps did have their start into theRead MoreCulture in Marketing Essay4606 Words   |  19 Pagespromotional campaign and differences in the way a culture organises itself socially may affect the way a product is positioned in the market and the benefits a consumer may seek from that product. A sewing machine in one culture may be seen as a useful hobby but in another culture a sewing machine may be necessary to the survival of a family. Kotler (2003 included such things as reference groups, family roles and status within social factors. Whilst this is a useful distinction from the broader forcesRead MoreSample of Baby Thesis4852 Words   |  20 PagesWhen I Grow Up: An Analytical Study of the Interpretations of Children on Pop Culture Elements found in Selected TV Commercials â€Å"TV takes our children across the globe before parents give them permission to cross the streets.† - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media (BiagiRead MoreMarketing and Unilever13266 Words   |  54 PagesVietnam EXECUTIVE SUMMARY Unilever is a fully multinational corporation with operating companies and factories scattering all around the world, and manufacture foods, beverages, cleaning agents and personal care products. Unilever owns more than 400 brands but its 13 â€Å"billion-dollar brands† fall mostly into two categories: Food and Beverage, and Home and Personal Care. Unilever started its operation in Vietnam in 1995. Since then, Unilever Vietnam (UVN) has achieved a strong and rapid growth, andRead MoreExternal Analysis of Starbucks 1 Running Head: Starbucks9868 Words   |  40 Pages.............40 External Analysis of Starbucks 4 1.0.0. Executive Summary The Starbucks Corporation is the largest coffee chain in the United States and internationally. To better understand the coffee industry, the purpose of the paper will provide a detailed external analysis on Starbucks’ global operations. Included in the study will be an explanation on Starbucks’ initial founding history followed by its background as well as the purpose of the study. In addition, the paper gives a detailed

The Correlation Between Unemployment And Inflation

Both unemployment and inflation are two important components when it comes to studying an entire economy and it is also very easy to get those statistics from the Bureau of Labor Statistics (BLS) which is a governmental statistical organization that gathers, processes, analyzes, and broadcasts important statistical figures to the American public, the U.S. Congress, other Federal agencies, State and local governments, business, and labor. The Bureau Labor of Statistics also assists as a statistical resource to the Department of Labor, which main drive is to support, nurture, and improve the wellbeing of the labor force (All individuals ages16 and up, who are working or seeking employment), and retirees of the United Sates. The connection between unemployment and inflation has been a debatable subject, which has been discussed by economists all around the world for many years. However, it is this debate that has created the thinking about it. (Now that all of this was explained in deta il, let’s get to the main point. First, explaining the consequences, reasons and how unemployment is measured, and later doing the same with inflation). It is important to get a better understanding of these two terms, inflation and unemployment. Inflation refers to an increase in the average level of prices of any good or service inside an economy. In other words, means that you have to pay more money to get the same quantity of services or goods as you attained before. However, there’sShow MoreRelatedCorrelation Between Unemployment And Inflation1782 Words   |  8 Pagesmodel to check the impact of inflation and unemployment reactions to changes in the labor force in Switzerland using data from 1965 to 2010. Their overall, findings established that there exist long term equilibrium relations between the rate of labor force change and inflation rate. AMINU (2012) investigated the relationship between unemployment and inflation in Nigeria economy between 1977 and 2009. The results indicate that inflation had a negative impact on unemployment. The causality test revealsRead MoreMacroeconomic Variables Of The Stock Market974 Words   |  4 Pagesmacroeconomic policy; the solid finding of this relation will enable policy makers to efficiently and effectively control the economy as well as the capital market. We aim to cover some relationship between macroeconomic indicators, including consumption, interest rate unemployment rate and inflation rate, and with stock price. Stock price or return and consumption Consumption has been viewed as one of the most fundamental and critical macroeconomic variables to explain the stock price/returnsRead MoreUnemployment And The Rate Of Inflation1673 Words   |  7 PagesUnemployment and the rate of Inflation are two main problems faced by most economies around the world. Lower rates of each are sought after in order to create and maintain a more stable economy. Unemployment rate can be officially defined as a measure of the prevalence of unemployment and it is calculated as a percentage by dividing the number of unemployed individuals by all individuals currently in the labour force. The inflation rate is the percentage rate of change of a price index over timeRead MoreEconomic Growth Between Emerging And Developed Economics Essay1181 Words   |  5 Pagesgrowth. 1. Literature Review Inflation Inflation can influence economic performance throughout the monitory policy of the economy. The economic specialists argue, that inflation effect economic growth of nations by decreasing domestic and foreign saving, inefficiency and ineffectiveness of resource allocation and declining balance of payment. Fischer and Modigliani (1980) suggested that there is a nonlinear and negative relationship between the rate of inflation and economic growth. Similarly,Read MoreThe Relationship Between Inflation And Unemployment On Growth1553 Words   |  7 Pagesachievement of a high rapid and sustainable economic growth. The relationship between inflation and unemployment on growth remains a controversial one in both theory and empirical findings. Originating from the Latin American context in the 1950s, the issue has generated an enduring debate between structuralists and monetarists. The structuralists believe that inflation is essential for economic growth, whereas the monetarists see inflati on as detrimental to economic progress. There are two aspects to thisRead More The Phillips Curve Essay1316 Words   |  6 PagesThe Phillips Curve Economists agree that unemployment and inflation are two of the major macroeconomic problems of the twentieth century. If a relationship between the two existed then this would be a major break through for the macro management of the economy. Phillips work was empirical - started with evidence and worked towards a theory. The causation for the Phillips theory was that the level of unemployment caused the rate of change in money wages to be what it was. What economicRead MoreUnemployment in Peru: An economic concern1207 Words   |  5 Pagesï » ¿ Unemployment in Peru: an Economic Concern AIU Online Abstract The Peruvian unemployment rate has started to decline in the past few years. The lowered unemployment rate connects to Peru’s economy and means it is on the mend. There are several relationships between the lowered unemployment rate and the economy that will be described. The data on this occurrence has a trend that shows it will continue to decrease. This will mean the economy will continue to improve.Read MoreThe Relationship Between Inflation And Unemployment1662 Words   |  7 PagesThe relationship between inflation and unemployment is a topic, which has been debated by economists for decades. It is this debate that has made the opinions about it evolve. In this essay, the controversial topic will be discussed by viewing different economists’ opinions on that according to time sequencing. Inflation is an increase in price levels within an economy. Basically it means that you will have to pay more for the same goods. Unemployment is even more straightforward. It means thatRead MoreDifference Between Real Gdp And Nominal Gdp1395 Words   |  6 PagesThere exist some differences between real GDP and nominal GDP. Real GDP is the measure (macroeconomic measure) of economic output that has been adjusted for a change in price. The meaning for this adjustment is that inflation or deflation has been factored in the computation of real GDP. It is the aspect of adjustment for price changes that makes a transformation of the money value to become a nominal value (Tucker 230). Nominal GDP refers to the value of Gross Domestic Product that has not factoredRead MoreThe Factors Affecting Unemployment : A Study Of Us Economy Essay1679 Words   |  7 PagesEffecting Unemployment: A Study of US Economy in 1985-2014 Introduction In the past few years, the US unemployment rate dynamically fluctuated: more than five millions jobs were cut in November 2008 due to economic crisis, but recently, the unemployment rate dropped by 0.3 point after eight years. Figure 1 revealed how the US unemployment rate fluctuated over the last three decades. On the other hand, one of the major signs of an economy’s health and the testimony of economic growth, unemployment rate

â€ÅConsumer behaviour is the s... free essay sample

Consumer behaviour is the study of the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires (Consumer behaviour, Solomon/Russel-Bennet/Previte). Gaining an understanding of consumers behaviour can help to understand how to market to certain groups of people or segments such as gender, age and ethnicity. There has been a recent increase in the use of ethnic consumer behaviour which targets certain cultures and identities to sell to. The rise in the targeting of this segment in terms of consumer behaviour is due to many factors but the increase in globalisation would be the main factor as the world becomes more interconnected. However, this type of consumer behaviour has issues relating to it such as racist implications and the growth of the global culture. This essay will discuss the motivations for the uptake and the issues regarding ethnic consumer behaviour within the 21st century. There are many reasons as to why there has been an increase in Ethnic consumer behaviour. The increase in globalisation, which is the free movement of goods, services and people across the world in a seamless and integrated manner. (https://www. managementstudyguide.com), is one huge reason as to why there has been an increase. Globalisation has led to more multiculturalism within western and European societies also known as acculturation which has 4 types: integration, assimilation, separation and marginalisation. The groups of people that migrate (Puntoni, 2015) away from their home country do often adapt to the new cultures present but still like to stay rooted to their original culture. This is one thing that helped lead to the rise in ethnic consumer behaviour as businesses would need to adapt their business model in order to accommodate to the cultural roots being presented in the markets. For example, Proctor and Gamble tried to DE-commoditize the toilet paper market to sell towards Hispanics which led to them selling the scents line which appealed to Hispanic women who liked their homes to smell nice and seem more inviting as they will often have a large flow of visiting family and friends. This lead to an increased share in the Hispanic market for Charmin Scents (Journal of business research). This shows that understanding ethnic consumer behaviour to target certain points that will appeal to a certain group of people can lead to an increase in sales and shows the benefits of ethnic consumer behaviour and why it has increased. This would be the case with the majority of the acculturation types apart from assimilation which sees individuals preference for adopting the host cultures values and traditions over a period of time while gradually losing interest in maintaining ones heritage and culture (Journal of business research). It is therefore important to ensure that the communication and the product is of cultural relevance as this will help to build trust. Another reason for the increase in Ethnic consumer behaviour is because by targeting ethnic cultures it can increase communication and gain approval and trust for the product. By understanding certain ethnic cultures it is possible to create products or advertisements, such as the Scents, that appeal to ethnic minorit y groups in particular. By doing this the communication between business and consumer will be stronger and an approval for the product, service etc will develop and create a new returning customer if done correctly this can help to build a trusted brand amongst a community and gain a whole new set of customers which will likely increase sales and creating customer loyalty. According to recent study conducted by Digital marketing magazine found that the first generation groups reacted more positively to advertisement featuring a same-heritage spokesperson and, as a result, developed more positive attitudes towards the institution or company responsible for the advertisement (http://digitalmarketingmagazine. co.uk/digital-marketing-features/ethnic-marketing-one-size-does-not-fit-all), proving that when targeting a group it is important to take a marketing approach that identifies their ethnic identity. Within the UK in 2001 the largest developed ethnic market in the UK was cosmetics and toiletries. The main way these products reached to their target audience was through magazines which were targeted at these groups such as Black Beauty Hair, Black Hair and Pride. The guardian claimed this growth was spurred on due to globalisation in that there was an expanding customer base and an expanding range of products brought on by US imports across the Atlantic. This shows that both the increase in migration to the UK as well as the movements of products from abroad is a reason for the increase in ethnic consumer behaviour. Another large influence on ethnic consumer behaviour is the concept of Social identity which refers to social categories such as ethnicity and gender which are self-defined . So, a person, often with in the first generation to have moved to the new country is likely to keep the identity of that ethnicity and culture wanting to eat the foods and wear the clothes of that culture. It was said that food is defined as a display of ones ethnic heritage and origins (Morra, 1998, Verbeke and Lopez, 2005) and so is considered a part of ones ethnic identity However overtime some ethnic groups do begin to include other cultures food and include it as their own such as the popularity with an Indian curry in the UK among most ethnic groups. So, targeting the Indian market with culturally Indian food can result in reaching the majority of people due to the mixture of cultures within western societies. Lastly a large reason for the increase in ethnic consumer behaviour is due to differences between the ethnicities in terms of how they respond to promotions. It was found that within ethnic minority groups they are more likely to respond to media related to their ethnici ty such as the magazines discussed earlier. This may be due to differences in communication preferences such as high context and low context. Asian cultures tend to prefer high context communication which means they rely heavily on context such as visuals and can be culture specific. Whereas more western societies a low context form of communication is more common where what is said or written is what is meant and taken. These differences in Communication can mean that it is necessary to tailor promotions and in some cases the product or service

Traits of the Hero Essays - Argonauts, Greek Mythology, Monsters

Traits Of The HeroHerculesTheseusJason Birth/Childhood?Son of Zeus and his mortal mother, Alcmene. ?Brother is Iphicles. ?Hera was constantly trying to kill him.?Son of the Athenian King, Aegeus. ?Spent his childhood with his mother in southern Greece. ?Supposedly lived generation earlier. ?Son of king Aeson. Character Flaws?Loses control of himself when angry. ?Mixed personalities ?Forgot to raise the white flag when he traveled home from Crete so his father thought he was dead and he killed himself. ?Forgetfulness Journey/Quest?To complete the 12 labors in order to repent for killing his family and others assigned to him by Eurystheus. ?Accompanied Jason on the quest for the Golden Fleece. ?He traveled to Crete to be one of the sacrifices but he meant to kill the Minotaur. ?Succeeded by strangling the beast. ?Also accompanied Jason on the quest for the Golden Fleece.?To get the Golden Fleece back from Colchis and King Aetes. Tests/TrialsThe Twelve Labors: ? The Nemean Lion ? Lernean Hydra ? Cerynitian Hind ? Erymanthian Boar ? Stables of Augeas ? Stymphalian Birds ?Cretan Bulls ?Mares of Diomedes ? Belt of Hippolyte ? Cattle of Geryon ? Apples of Hesperides ?The Hound of Hades.?Being able to roll away the boulder to get to the sword and sandals. ?Dealing judgment to the bandits who harmed people traveling by the road.?Get through the Clashing Rocks. ?King Aetes made Jason face bronze feet, fire breathing bulls in the Trial of Courage. ?Whirlpool of Charybdis. ?Phineas and the Harpies. Guides/Helpers?Athena helped through many of the Labors. ?Ariadne and Daedalus helped Theseus get out of the Labyrinth.?Medea lured the serpent to sleep so Jason could get the Fleece. ?All of the Argonauts (Hercules, Orpheus, etc.) Special Objects?Nemean Lion skin ?Sword and sandals that he was awarded with when he moved the boulder.?Argo (ship they traveled on) Positive Qualities?Extreme strength?Protection of the poor and defenseless?Peaceful except for when he is fighting Signs of Success ?He completed the twelve labors. ?Defeating the Minotaur and able to find his way out of the labyrinth. ?Completing the journey on the road dealing judgment to the bandits.?He achieved possession of the Golden Fleece. ?Was able to reach the Golden Fleece.